I think it’s plausible to heuristically test out or compare voting systems using gamification. For example, one could set up a gambling game, where individuals are guaranteed monetary returns or losses contingent on the winning candidate (or group of candidates) of an election, with the game-players serving as the electorate. The monetary returns would vary from player to player and would be a stand-in/model for their immaterial “gains” or “losses.”
If players were allowed to gamble freely among various different voting games, i.e. games with different voting systems in place, one could then observe whether certain voting systems would be played more frequently than others in the long run. This might be an indication that the typical gamblers would prefer certain voting systems over the others, perhaps indicating that the less preferred voting systems are in some ways riskier and/or less fair or less intuitive.